Search Engine Strategies (SES) — New York, NY
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR
Filed under: Business Blogging RSS Marketing Seminars SEO
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Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.
Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.

Eric Ward - AMA Interview [36:27m]:
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Filed under: Ecommerce Link Building Podcasts SEO
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Search Engine Room — Sydney
As search matures, there are an increasing number of ways for website owners to make money — some of which you may never have thought of. This session will explore the alternatives.
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Seminars SEO
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Search Engine Room — Sydney
Take a seat at this session to find out where Search Marketing is at right now as the industry’s rapid evolution continues. It will outline the indispensable fundamentals to ensure you are able to maximize your site ranking and pay per click potential. Our speaker will also provide an insight into the impact changing online habits – think user generated content, Web 2.0 etc – into Search Engine Optimisation.
Speaker:
Stephan Spencer, Founder and President, Netconcepts
Filed under: Seminars SEO
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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).
Watch Stephan and Eric’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

Netconcepts Link Building Screencast [100:16m]:
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Filed under: Link Building Screencasts SEO Webinars
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Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…
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Filed under: Buzz Marketing Cool Friends Link Building
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MarketingProfs: Virtual Seminars — online
Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?
Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face. Stephan Spencer is a long-respected expert in search marketing and founder and President of Netconcepts. George Michie, a paid search veteran since the industry’s beginning, is Vice President of Client Services for The Rimm-Kaufman Group.
You Will Learn:
- Online acquisition economics
- Budgeting and planning for paid and organic search
- Strategies for competition with larger, better-funded competitors
- Strategies for your key search phrases from the “head” of the search distribution
- Strategies for the “long tail” of your search distribution
- When it may make sense to outsource elements of your search marketing effort, and when it may not
- The current legal and marketing issues surrounding use of trademarks and brand names
Filed under: Seminars Webinars
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If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.
Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”
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Filed under: Articles Link Building SEO
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Search Engine Strategies — Chicago, IL
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner
Filed under: Business Blogging RSS Marketing Seminars SEO
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Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.
Watch it as a streaming Flash video »
Or, alternatively download/watch as a Quicktime movie (72 MB).
Filed under: Link Building Screencasts SEO
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